Message from the Top
Contributing to the Realization of a "Cohesive Society" with Our Corporate Brand Essence, "Love Your Possibilities"
Unicharm conducts business in over 80 countries and regions around the world, based on our corporate philosophy of "NOLA & DOLA" (Necessity of Life with Activities & Dreams of Life with Activities). Through this philosophy, we aim to realize a "cohesive society" by "providing products that gently support people's minds and bodies so they can be freed from various burdens and fulfill their dreams." We have over 16,000 employees, of whom only about 20% are Japanese. To align the vectors of our diverse workforce and accelerate our progress toward becoming a "cohesive society", we have launched a new corporate brand essence in 2024: "Love Your Possibilities." "Love Your Possibilities" embodies Unicharm's desire to contribute to the realization of a "cohesive society" where we believe in the infinite possibilities that everyone possesses, and where we support each other by demonstrating these possibilities with compassion and altruism.
Our living environment changes with time, and our customers' needs are becoming increasingly sophisticated and diverse. Unicharm is quick to grasp these needs and has been developing new products ahead of the market by utilizing the nonwoven fabric and absorbent processing and molding technologies that we have cultivated over many years since our founding. As a result, we are proud to have provided new value to our customers through our products and contributed to changes in people's lifestyles. We will continue to provide products and services that maximize lifetime value, enriching the lives of each and every one of our customers.
We strive not only to assist customers through our business operations, but also to increase our corporate value by promoting proper corporate management that offers value to all our stakeholders including shareholders, business partners, associates and the general public.
Takahisa Takahara, President & CEO
President’s Message
Established in August 2002, Unicharm Philippines Corporation was founded on a simple belief: “Supporting your daily life, for a better tomorrow.” As the world evolves rapidly in the age of AI, we are choosing to return to what matters most, the Filipino consumers and families we are privileged to serve. AI sharpens our understanding of behaviors, discomforts, and unspoken desires. It enhances our insight into real needs, but empathy gives technology meaning. Our role is not merely to manufacture products, but to ease everyday worries, protect dignity, and inspire confidence in life’s most personal moments.
We are evolving, from manufacturer to lifetime partner, staying close to consumers across every stage of life. From a baby’s first embrace, to a woman stepping into her strength, to an elderly parent seeking comfort, and to pets who complete Filipino households, we walk alongside life’s journey with care and continuity. This transformation begins with the spirit of Sofy Be. “Be” stands for authenticity, confidence, and possibility. It anchors our commitment to advancing women’s well-being and guides our shift toward Management with Resonance, listening deeply, acting thoughtfully, and aligning innovation with real human emotion.
Our ambition to be No. 1 endures, not only in market leadership, but in trust, empathy, and positive impact on society. We pursue Customer Satisfaction through meaningful innovation, Partner Satisfaction through shared growth, and Employee Satisfaction by fostering a culture where every team member can grow and Love Their Possibilities. At Unicharm Philippines Corporation, we remain committed to supporting daily life, not just through products, but through partnership, compassion, and purpose, creating a better tomorrow for Filipino families and communities, together.